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Press Releases


HABA Spring novelties 2017 - Strong as a bear & beautiful as a dream

This year, HABA especially spotlights two themes, Little Friends and Kullerbü. Little Friends discover life in the country! Franz and Johanna have a new farm with all the favorite animals: cow and calf, donkey, pig, and loads more. There are also many new additions to Little Friends dollhouse, such as a variety of play sets, novel furnishings and new dolls, bringing delightful enhancements to playtime fun. The popular Kullerbü Play world has been expanded to include a rich variety of play tracks, fascinating effect balls as well as exciting action and builder’s vehicles. Also new are thrilling theme sets that are easily integrated with Kullerbü tracks, as well as perfect for creative playtime fun on their own.



HABA-Fall novelties…cheerful colors, endless diversity and fantastic fun!

Naturally, HABA has given special attention to Little Friends and the Kullerbü Play world this fall. The Ball Track Twist & Spin lets balls zoom through two consecutive ball steep curves, building up maximum acceleration!



The Kullerbü Play World from HABA is growing

In the past year, the Kullerbü ball tracks from HABA have conquered children’s rooms worldwide. Thanks to the clever click system and exciting special effects, building the ball tracks has become even more colorful and versatile for children from 2 years and up. In the meantime, the Kullerbü play world has grown substantially – with new ball tracks and play tracks for vehicles, in which jolly ball convertibles, speedsters with momentum motors, or a train whiz through the tracks.



Karuba from HABA is nominated for “Spiel des Jahres” (Game of the year) 2016

The nomination of Karuba for “Spiel des Jahres” (Game of the year) 2016 confirms the positive resonance of enthusiastic players and the great appeal of the exciting tile-based game. We are especially delighted because the HABA product range has only included family games since fall 2015.



The new HABA fabric toys – as colorful and varied as spring

Finally the long awaited spring is here. In its luggage are not only the warming rays of sunshine but also many new HABA fabric toys. These will delight babies and toddlers with their cheerfully fresh colors, a variety of fabrics to feel and awesome optical, acoustic, and tactile play effects such as biting surfaces, squeaking, rattling, bells, mirrors, and reflective or crackling foil. Little children’s hands will always have a lot to do both at home and also on the move while going for a walk or on the way to the family vacation.



Playfully greet springtime with Little Garden and Hanna Honeybee from HABA

When the spring sunshine awakens nature’s first buds, sprouts and blossoms, all gardeners, small and large, begin the gardening season. Gardening is a wonderful activity for children. Outside in the fresh springtime air, they learn much about how nature works as they sow and tend flowers and vegetables, and of course, when they reap their delicious rewards! The garden is full of bees and butterflies for children to observe, not to mention the exciting discovery of earthworms and snails. Children then learn how important and useful these little creatures are for our environment.



HABA Kullerbü

Mini games, stories and do-it-yourself content: the Kullerbü microsite
There is now a separate Kullerbü microsite on the HABA homepage. At Kullerbü fans of all ages can enjoy lots of content related to the colorful play world. In the "Play & Fun" section children can play fun mini games with simple rules and varying levels of difficulty. As well as exciting stories about the adventures of Paul the ball and his friends, to read aloud and recreate. In the "Parent Information" section parents can learn all they need to know about the materials, quality, design and setup of the play world, and under "Do it Yourself" children and parents can find new crafting ideas, templates for coloring and search images, some of which relate to the stories.

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Fast, colorful and exciting ... the new HABA spring products have a lot to offer!

This year the popular ball track system Kullerbü, for children from 2 years, will be expanded with cool play tracks. They mean that not only exciting effect balls, but also cool vehicles can race through the play landscapes: Ball-convertibles, speedsters with motors and a train track. And the best thing about the Kullerbü play landscape: all the ball track and play track elements can be combined with one another!



Little Friends Companions all through childhood

Super sweet, colorful and bendable – Little Friends from HABA are buddies all through childhood, because the little dolls made from robust plastic are perfect for what kids like to do best: playing. Whether it’s for classic dollhouse role games, experiences in kindergarten, school or with the family... with the little dolls, kids can role play situations from their everyday life. And adventurous, exciting or funny ideas can also be carried out with the Little Friends. Playing with dolls is good for children’s social and emotional development because it trains their sense of empathy along with their social behavior. The little dolls are just like real kids with typical interests and needs, moods, ideas and jokes. The slogan “Just like you and me” should therefore be taken literally.

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These autumn novelties brighten fall days!

This autumn, a little cheeky guy with a saucy grin and red pug nose is making a grand appearance: Charlie Punch, from the HABA series of the same name. Charlie Punch accompanies your baby through life from the very first moment, as a cuddly, a pacifier chain, stacking figure or play gym. He is full of surprising elements to touch, play and explore, whether at home or on the road, your baby will be captivated.

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A new website for HABA - Intuitive and appealing

HABA's website has undergone a total revamp. Visitors are greeted with an intuitive and appealing layout and a lot of additional information.

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Julia Roth

PR Contact


Habermaaß GmbH
Press and Public Relations
Julia Roth
August-Grosch-Str. 28-38
96476 Bad Rodach

Tel.: +49 9564 929-2414