A new website for HABA - Intuitive and appealing

HABA's website has undergone a total revamp. Visitors are greeted with an intuitive and appealing layout and a lot of additional information. The aim is to make the HABA Internet experience representative of the traditional brand but also bring it up to date and implement our high standards of quality that HABA customers also expect online.

Toys & Furniture... our product focus

All of our products have been grouped into thematic categories within "Toys & Furniture". The advantages and specifications of each product are clearly listed so that interesting facts about the products can be quickly located.

Magazine... useful, interesting and entertaining

The "Magazine" gives visitors detailed information about various topics related to living with children: From baking tips and game ideas to short articles on specific product groups or service articles - giving customers plenty of ideas of what to do over the next few months.

About HABA... details about the company

Visitors can access all of the information about the company, its philosophy, worldwide locations and articles on topics such as environmental protection, safety, and production in the "About HABA" area. From designer portraits to insights into the production process at the company headquarters in Bad Rodach, Upper Franconia - this is where HABA's full range comes into play.

Setting the course for the future

"With the new brand, we have taken an important step for the future of our company," said Michael Hopf, Director of Sales and Marketing. "The modern appearance allows us to represent the HABA brand and our products just as they are: Made in Germany, sustainably produced, and with a high play value".