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About us


HABA education, formerly known as “House of Education” specializes in ingenious educational supplies for early childhood learning for the age group 0 to 8.

We exactly know what you as an ambitious school supplier expect: products which enrich the educational programs and help to implement the projects of your customers – whether in nurseries, kindergartens, pre-schools or learning centers.

Our range perfectly fits your needs. It features uniquely designed products which allow to playfully explore the world while training a bundle of skills vital for the development of the child: motor skills as well as sensory, cognitive and social-emotional skills. We tied up with experts to set up programs such as Willy’s World of Numbers which familiarize children with numbers and provide a holistic approach to mathematical concepts.

Our knowledge leverages from the years of experience assimilated by HABA, the inventor of high-quality toys and Wehrfritz, the European market leader for kindergarten supplies.

High emphasis is laid on material and process, and as a result our products naturally conform to the highest European standards. We are certified DIN EN ISO 9001 for quality management as well as DIN EN ISO 14001 and EU Eco-Management and Audit Scheme (836/93) for environmental management.

You are cordially invited to browse our product range and contact us for any queries and further information!


Together strong


We are part of the HABA Family of Companies, a modern family business now operating in its third generation. We love families and their children and offer a broad selection of unique products and services focused on education, family life, play, fashion and health. Our company was founded in 1938 and is ever since based in Bad Rodach, located in Central Germany. We have about 2,000 employees. Our different brands jointly strive to provide excellent products for families and their children.