Julia Roth

PR Contact


Habermaass GmbH
Press and Public Relations
Julia Roth
August-Grosch-Str. 28-38
96476 Bad Rodach

Tel.: +49 9564 929-2414


Latest Press Releases


HABA Spring Novelties 2019

This year the Nuremberg International Toy Fair is celebrating its 70th anniversary. The entire international toy industry is celebrating, and of course so are we. HABA was one of the first exhibitors at Nuremberg, and once again in 2019 we will be presenting over 250 new products there, including those from Little Friends and Kullerbü ranges.



New Head of Marketing and Sales for the HABA Brand

On January 1, 2019, Wolfgang Pöhlau became the head of HABA Marketing and Sales. He succeeds Michael Hopf, who until his retirement will act as a consultant for the entire HABA Family of Companies.



New HABA items of Fall 2018

This year, we have many reasons to celebrate at HABA – and we’re not just talking about the 80th anniversary of the company. It is also because we have received a very special award: Dragon’s Breath, our exciting collecting game launched last year, was named as “Kinderspiel des Jahres 2018” (2018 Children’s Game of the Year).



Dragon’s Breath from HABA wins “Kinderspiel des Jahres 2018” “ (“Children’s Game of the Year 2018”)

We have been very excited waiting for the upcoming award ceremony, since the nomination was announced – fingers crossed, of course. Together with the authors, Lena and Günter Burkhardt and the illustrator Daniel Döbner, we are all most delighted that Dragon´s Breath has become the “Kinderspiel des Jahres 2018” (“Children’s Game of the Year 2018”)!



HABA Celebrates 80th Company Anniversary

Together with the entire HABA Family of Companies, HABA is celebrating a major birthday this year as a corporate brand. The modern family-owned company, internationally active and rich in tradition, is turning 80 years old. It is of course an excellent reason to celebrate but an especially good occasion to say thanks – with a large scale anniversary campaign, “80 Years. 80 Good Deeds.” Under this motto, the complete HABA Family of Companies will be sharing some joy at least eighty times between April 2018 and April 2019, one good deed for every company year.



It’s Better Outdoors: With Terra Kids from HABA, Children Rediscover Nature

Carve a fun figure from a branch ... Examine a bug closely under a magnifying glass ... Camp in the backyard in summer and take an exciting night walk at midnight. For children, there are countless adventures to experience in nature – and what is always important is having the right equipment. This is precisely where the Terra Kids products from HABA come into play. In the past few years, the product range has been further expanded as well as modernized. Everything is new from the photography to the packaging concept. What has stayed the same is the heart of the product range: high-quality products that convey to children the fun of movement, discovery, and adventure in nature.



HABA Spring Novelties 2018

This year, you will reunite with several dear friends, such as the Little Friends. The immensely popular Play World of HABA’s bendable dolls has been greatly expanded! Every day, many four-legged patients are lovingly treated at the modern, well-equipped Little Friends Veterinary Clinic. You will also see that many new animals are now at home on the Little Friends Farm.



HABA Fall New Products: colorful, musical & wildly cool

Something is happening again this fall with the Little Friends : The farmhouse special edition is here with four cute fi gures for free! There is also something new from the Kullerbü game world. The Play Track All Over the Place , a limited special edition with a handy plastic storage box will provide bound- less playing fun. Vehicles can change direction in no time thanks to the ingenious rotating switch, and the intersection enables new and exciting track layouts.



New at HABA: The Little Friends discover rural life

In recent years, the Little Friends dolls from HABA have won over the hearts of many children worldwide. No wonder – they are particularly clever, sugar-sweet, and are ready for any bit of nonsense. The exciting Little Friends play world has recently been expanded by the Farm Series, whose centerpiece includes a large barn, playable on both sides, with hay loft, pulley lift, operable barn wall as well as a detailed and lovingly designed farmhouse. There's room for the whole farm family: Farmer Franz and Farmer Johanna and their children. Two tractors ensure that the work on the farm is done faster and easier – which is a good thing, since there's a whole lot to do on the everyday life at a farm. A horse, donkey, sheep, pig, goose, hen, rabbit, cow, etc. must be taken care of day in and day out.



Rhino Hero by HABA captures the hearts of game fans of all ages

You automatically associate rhinos with a massive animal with a large head and short, powerful legs. And naturally also with the striking horns that rhinos have either one or two of depending on the species. In real life rhinos are unquestionably impressive animals. At HABA they are superheroes and even have a name: Rhino Hero. The heroic stacking game for the whole family has in recent years become a top seller in the HABA games range. And now there's Rhino Hero – Super Battle, the new action-packed 3D stacking game with wildly strong superheroes.



Kullerbü play tracks ensure endless play and driving fun

Jump into the car and have fun playing with the exciting Kullerbü play tracks. As well as wooden balls with funny faces, there are also vehicles whizzing through the colorful play landscape. The speedster with momentum motor keeps driving on its own after a push start, and any Kullerbü ball can fit in the sleek ball-convertible. The play track All Over the Place, for example, has three different set up variants. The intersection and cool turntable switch bring even more variety to Kullerbü play, as they make new, exciting track layouts possible.



HABA Spring novelties 2017 - Strong as a bear & beautiful as a dream

This year, HABA especially spotlights two themes, Little Friends and Kullerbü. Little Friends discover life in the country! Franz and Johanna have a new farm with all the favorite animals: cow and calf, donkey, pig, and loads more. There are also many new additions to Little Friends dollhouse, such as a variety of play sets, novel furnishings and new dolls, bringing delightful enhancements to playtime fun. The popular Kullerbü Play world has been expanded to include a rich variety of play tracks, fascinating effect balls as well as exciting action and builder’s vehicles. Also new are thrilling theme sets that are easily integrated with Kullerbü tracks, as well as perfect for creative playtime fun on their own.



HABA-Fall novelties…cheerful colors, endless diversity and fantastic fun!

Naturally, HABA has given special attention to Little Friends and the Kullerbü Play world this fall. The Ball Track Twist & Spin lets balls zoom through two consecutive ball steep curves, building up maximum acceleration!



The Kullerbü Play World from HABA is growing

In the past year, the Kullerbü ball tracks from HABA have conquered children’s rooms worldwide. Thanks to the clever click system and exciting special effects, building the ball tracks has become even more colorful and versatile for children from 2 years and up. In the meantime, the Kullerbü play world has grown substantially – with new ball tracks and play tracks for vehicles, in which jolly ball convertibles, speedsters with momentum motors, or a train whiz through the tracks.



Karuba from HABA is nominated for “Spiel des Jahres” (Game of the year) 2016

The nomination of Karuba for “Spiel des Jahres” (Game of the year) 2016 confirms the positive resonance of enthusiastic players and the great appeal of the exciting tile-based game. We are especially delighted because the HABA product range has only included family games since fall 2015.



The new HABA fabric toys – as colorful and varied as spring

Finally the long awaited spring is here. In its luggage are not only the warming rays of sunshine but also many new HABA fabric toys. These will delight babies and toddlers with their cheerfully fresh colors, a variety of fabrics to feel and awesome optical, acoustic, and tactile play effects such as biting surfaces, squeaking, rattling, bells, mirrors, and reflective or crackling foil. Little children’s hands will always have a lot to do both at home and also on the move while going for a walk or on the way to the family vacation.



Playfully greet springtime with Little Garden and Hanna Honeybee from HABA

When the spring sunshine awakens nature’s first buds, sprouts and blossoms, all gardeners, small and large, begin the gardening season. Gardening is a wonderful activity for children. Outside in the fresh springtime air, they learn much about how nature works as they sow and tend flowers and vegetables, and of course, when they reap their delicious rewards! The garden is full of bees and butterflies for children to observe, not to mention the exciting discovery of earthworms and snails. Children then learn how important and useful these little creatures are for our environment.



HABA Kullerbü

Mini games, stories and do-it-yourself content: the Kullerbü microsite
There is now a separate Kullerbü microsite on the HABA homepage. At Kullerbü fans of all ages can enjoy lots of content related to the colorful play world. In the "Play & Fun" section children can play fun mini games with simple rules and varying levels of difficulty. As well as exciting stories about the adventures of Paul the ball and his friends, to read aloud and recreate. In the "Parent Information" section parents can learn all they need to know about the materials, quality, design and setup of the play world, and under "Do it Yourself" children and parents can find new crafting ideas, templates for coloring and search images, some of which relate to the stories.

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Fast, colorful and exciting ... the new HABA spring products have a lot to offer!

This year the popular ball track system Kullerbü, for children from 2 years, will be expanded with cool play tracks. They mean that not only exciting effect balls, but also cool vehicles can race through the play landscapes: Ball-convertibles, speedsters with motors and a train track. And the best thing about the Kullerbü play landscape: all the ball track and play track elements can be combined with one another!



Little Friends Companions all through childhood

Super sweet, colorful and bendable – Little Friends from HABA are buddies all through childhood, because the little dolls made from robust plastic are perfect for what kids like to do best: playing. Whether it’s for classic dollhouse role games, experiences in kindergarten, school or with the family... with the little dolls, kids can role play situations from their everyday life. And adventurous, exciting or funny ideas can also be carried out with the Little Friends. Playing with dolls is good for children’s social and emotional development because it trains their sense of empathy along with their social behavior. The little dolls are just like real kids with typical interests and needs, moods, ideas and jokes. The slogan “Just like you and me” should therefore be taken literally.

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These autumn novelties brighten fall days!

This autumn, a little cheeky guy with a saucy grin and red pug nose is making a grand appearance: Charlie Punch, from the HABA series of the same name. Charlie Punch accompanies your baby through life from the very first moment, as a cuddly, a pacifier chain, stacking figure or play gym. He is full of surprising elements to touch, play and explore, whether at home or on the road, your baby will be captivated.

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The new HABA game Titus Tentacle brings deep sea delight to the whole family

On a far-away island, a legendary treasure promises infinite riches. What a paradisiacal vision, but unfortunately there is a snag – or more precisely, 5 shooting octopus arms. The treasure is guarded by the colossal Titus Tentacle! The pirates must try to sail around him unnoticed, because when Titus discovers them, he immediately shoots out his tentacles, sending all the ships spinning out of the navigation channel! Only the luckiest treasure hunter will be able to reach the island gold. The new HABA game is an entertaining and thrilling race with the die for 2 to 4 players, from 4 to 99 years old.

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Rolling, rolling...Rollerby! The new HABA ball track brings rollicking fun to every children’s room

Wherever the Ball Track Rollerby comes into play, children will have enormous, rollicking fun! Rollerby sends the balls traveling through colorfully illustrated landscapes, zooming around steep curves and trundling through arched gates. Rollerby is a fantastic experience for all children and the entire family as well!

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HABA bestseller game Animal Upon Animal celebrates its 10th anniversary!

Crocodiles, frilled lizards, sheep, toucans and monkeys, hedgehogs and snakes... you’ll never find such a motley mix of animals in any other game, and it’s celebrating its 10th anniversary: Animal upon animal from HABA! The entertaining stacking game was first released in 2005 and has since sold over 600,000 copies! It all began at a game inventors fair in Munich where game author Klaus Miltenberger was inspired by a box full of wooden animals.

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A new website for HABA - Intuitive and appealing

HABA's website has undergone a total revamp. Visitors are greeted with an intuitive and appealing layout and a lot of additional information.

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Serve up a dish of good mood with the Family Food Stars from HABA

Spending time together is vital for both kids and parents. Doing things together strengthens the family, and that includes cooking and baking together, too. Children are excited when they get to help out in the kitchen and it gives them the chance to learn the importance of cooking and baking with fresh ingredients and how important eating properly is for their health.

Enter Puzzle Paradise, Piece by Piece with HABA

Which pieces fit where? To find out, children have to rotate and turn over the puzzle pieces several times until everything fits. Discovering the solution is a lot of fun for children, and they sharpen their concentration, fine motor skills and attention for detail while doing it!

Welcome to the World of HABA Glove Puppets!

Now you can choose from the entire range of classical glove puppets from HABA. Whether it’s for a Kasperltheater, re-enacting your favorite fairy tales or performing your own creative adventure stories, we have the right puppet for every puppet theatre.

Gifts and Decorations from the HABA Christmas Shop

Hard to believe, but we’re already into the last days of summer and fall is just around the corner. Soon, you’ll begin to see the first Christmas items lined up on the store shelves. The HABA Christmas elves have also been busy working on and crafting new gift ideas.

A Monstrously Cool Collection

The Mini Monsters are loose at HABA! Wherever you turn—on the dining table, in the Kindergarten bag, and in the children’s room—the adorable little rascals are everywhere!

A Wild Game for the whole Family - Tambuzi by HABA

Things really move in circles in the HABA game Tambuzi! Whenever the electronic buzzer in the middle of the board emits a rousing bongo rhythm, the players have to provide shelter for their animals from the threat of lightning.

HABA “knighted” by the “Spiel des Jahres” jury

With a nomination for the most important prize in the German games industry and two recommendations in the children’s game sector, HABA is the most successful publisher on the games list.

Family Food Stars – Delicious Snacks, Baked Goods and Dessert for the Whole Family

Whether you’re celebrating a birthday, entertaining guests, or having a good time with friends on a game night, children just love it when their food is decorated or served up in a special theme.

ANDERSon – HABA desk takes children’s bedrooms by storm

At first glance, ANDERSon is a desk with a difference, but look closer and you will find it is much more... a strong and reliable partner for young and old. It supports school-starters as they learn to write and count and, in years to come, helps them to fight their way through the impenetrable jungle of homework and still see the trees in the forest.

Play Fun for Children age 2+ - My Very First Games by HABA

Small children are already real world explorers. Children watch and comprehend, play and learn, try things and experiment ... all of which makes day to day living for children age 2+ so very exciting. At this age it's therefore really important that children are challenged and fostered adequately.

New HABA Summer Hits

While winter still has its hold on us, at HABA we are already thinking about next spring and summer. Here we reveal what toys will enthrall children in the upcoming sand-mud-playing-and-digging season.

My First Play Worlds

Are you already familiar with My First Play Worlds? They take even the smallest on exciting journeys of discovery into the realm of farm and zoo animals. Or whisk them into town, with a loud Dingalingaling, with the fire brigade and the police.

Sound researchers on a musical journey of discovery

Every child has talents, it’s just a matter of discovering and nurturing them! That is why we at HABA have developed a variety of instruments that support children’s musical development through play.

Creative Craft Ideas from HABA – for boys and girls!

Making something amazing with their own hands makes children proud and boosts their self-confidence! Children’s motivation increases considerably when they paint or make things by hand and receive praise and attention from adults for the result. With our creative craft ideas we at HABA offer boys and girls the opportunity to give their imagination and creativity free rein.

Delicious delicacies for kids and grown-ups with a sweet tooth

There is one day of every year that children love more than any other - their birthday. And along with presents and a beautifully decorated table, delicious cakes and muffins are an essential part of every children’s birthday party. The new HABA-silicon molds, the Family Food Stars, offer child-friendly motifs and lots of different decorations!

HABA nominated as Kinderspiel des Jahres

We are over the moon that the play value in the Orinoco Gold entertained and enthralled the “Spiel des Jahres” jury and is nominated as “Kinderspiel des Jahres”. Author Bernhard Weber struck Orinoco Gold with his idea and illustrator Michael Menzel brought the game to life with his special feel for excitement, tension and atmosphere.

Ideas for gifts – Gifts to spread a little Joy

The birth of a new baby is a very happy time, as well as a wonderful occasion for “welcome to the world” gifts. And year after year, birthdays are not just a reason to celebrate, but to give gifts. All you need is the right gift idea! So if you are looking for “gifts to spread a little happiness”, big or small, for your own little ones or for children of friends and relatives, you have come to the right place at HABA.

Ready, set, sun!

There are some things kids are especially fond of, like sand and earth! Nothing is more fun than digging, splashing about, stirring in buckets, building castles or role playing such as cooking and baking. At HABA, there are many sand toys to make children’s favourite pastime become a memorable experience.

Dolls to fall in love with

HABA dolls are favourites among all girls and boys and make their hearts leap for joy. Every doll is a soft and cuddly friend throughout childhood.

My very first games

…about games for tiny tots. “My very first games” have been developed by HABA games editors especially for children aged 2 and over. They stand out both because they are a lot of fun and because they really help children to develop. The first special feature is the easy-to-handle play materials, made from wood and sturdy card, which are also perfect for free play.

All kids love Puzzles

… about HABA puzzle which foster important key skills such as detailed observation, fine motor skills and concentration.

My First Ball Track

... about the creative play system for constructing, playing and experimenting. Non-slip building perfect for kids ages 1,5+.

Matti - Furniture for Life

... Matti, the companion throughout life who always fits.

Made in Germany

... about benefits of own manufacture, European directive on the safty of toys and environmentally friendly, waterbased paint.