Members of the HABA Family

- HABA

Inventors for Children.

We are a wood manufacturing company known for our high-quality baby and children's toys, as well as our children's games and furniture. We view ourselves as a "single source supplier" for children. We are expanding our product portfolio beyond wood products using the same high quality standards for which we are known. Thus, HABA also offers jewelry, porcelain dishes and textiles, for example. HABA products may be found in well-stocked toy stores around the globe.

- Wehrfritz

The specialist – not just for kindergartens.

For over 70 years, Wehrfritz GmbH has been a single-source supplier of furniture, playground equipment, toys, craft supplies, and more for kindergartens. We also cater to the littlest ones in childcare center and for the older children in elementary schools and participating in after-school care programs. With our furniture and therapy materials we also help with special needs and handicapped audience, as well as the elderly.
In short, for furnishing social care facilities, Wehrfritz is an ideal partner.

- project

Schul- und Objekteinrichtungen GmbH

develops and produces high quality and durable school furniture for all types of educational establishments, from primary school to adult education.

- JAKO-O

Under the motto "Made for Parents – Devised by Parents"

everything is in high gear here in Bad Rodach.
We are parents – just like our customers. Which is why we know firsthand what young families need, and what usually causes pressure in everyday life. We take the designator "selected" very seriously! Only products that have passed testing for utility, quality, and price with our own children make it into our catalog.

- Fit-z

FIT-Z, the catalogue and online shop for free thinkers ages 10-16,

which have their own opinion, which are smart, active and dedicated, creative and open to new things!
FIT-Z offers an exclusive fashion collection from size 140. Carefully selected products for school and spare time which are fantastic for kids AND parents. Items which are funny, beautiful AND meaningful and are of the highest quality.

- Qiéro

Qiéro! for great women

offers self-confident fashion which can joyfully be combined for every shape of body in 10 sizes. Additionally you can find useful pretty products for your home which make your daily life easier and more beautiful! Everything is hand selected, tested & convincing - just 100% Qiéro!