The HABA Corporate Family’s Core Competencies

Competence in every department:
From the concept to dispatch - in the HABA corporate family we have everything under one roof. Following are our core competencies:

Customers:

• HABA:

  • specialized trade: 9700
  • domestic and abroad
  • settlements: HABA-USA, HABA-France, HABA-UK

• JAKO-O:

  • 1,2 million young families
  • Fit-z for kids up to 10 years
  • Qiero for humans who stay in life
  • Retail trade in Bad Rodach, Bochum, Erlangen, Freiburg, Stuttgart, Hamburg, Braunschweig, Wiesbaden

• WEHRFRITZ:

  • for social facilities
  • 200.000 social institutions

Product development

• 20 designers and game editors
• Toys for HABA, JAKO-O and Wehrfritz
• Furniture and accessories for every sales division
• Outdoor play equipment for Wehrfritz

Marketing

• Each sales division has its own marketing department
• Bundling of all the synergies of the corporate family’s sales divisions

Advertising

• Digital workflow used throughout from the photo right through to the pre-print on 40 Mac workstations
• Our own photographic studios with picture processing
• Access to 90,000 articles
• 12,000 pages of catalogues and brochures
• Advertising material in over 15 different languages

Call Center (for every sales division)

• 160 employees
• 3 million calls a year
• Personally available for customers from 07.00 to 24.00 hours
• Continual product training of our staff

IT division A total of 32 members of staff take care of:

• Telephone system: 700 users
• Host 2 x IBM AS/400 with 1.8 terabytes: 600 users
• Mac network: 40 users
• CAD network: 25 users
• Logistics network SUN V 880
• Internet applications: 2 x IBMP650
• disk space: 18 terabyte
• net user: 2 million per month

Production

• Small parts production of wooden articles focusing on toys, approx. 40,000 active basic parts
• Furniture production with about 30,000 active basic parts, 50,000 cupboards, 75,000 chairs, 15,000 tables
• Outdoor play equipment with 1,500 units
• Processing of 5,000 m3 solid wood from indigenous forests

Logistics

• 2.2 million packages
• Operating figures:
  • Incoming goods: 105.000 m3
  • Outgoing goods: 157.000 m3
  • Trade goods: 106.500 m3
  • Furniture: 50.500 m3
  • Carton warehouse for 40,000 cartons
  • Warehouse capacity of about 25,000 places for europallets
  • High rack storage for 5,000 europallets
  • In-house storage space of some 30,000 m²

Employees

• 1900 employees
• Every year we invest € 1.3 million in basic and further training
• 100 trainees in 18 professions
• Company-wide suggestions system
• Staff integrated in defining targets
• Female employees quota 60%
• Women also in key management positions

Distribution

• Three distribution channels: specialized trade, institutions, catalog mail order
• Direct and indirect approach to customers
• Soliciting new and regular customers
• Independent commercial representatives, importers or travelling sales staff
• Key Account Management

Purchasing

• Procuring raw and auxiliary materials and fuels, plus overheads material
• Commercial processing of all investment goods
• Procuring commercial goods (internationally)
• Designing the catalog product range

Controlling

• Corporate controlling and early recognition of opportunities and risks
• Top down and bottom up planning
• Statistics systems to control achievement of targets
• Full cost, product profitability and legal cost accounting
• Monthly calculation of trading results