Inventive Playthings for Inquisitive Minds
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Nursery Furniture Magazine About HABA
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HABA - 1938-today

 

The HABA Corporate Family’s Core Competencies

Competence in every department:
From the concept to dispatch - in the HABA corporate family we have everything under one roof. Following are our core competencies:

Customers:

  • HABA:

    • specialized trade: 9700
    • domestic and abroad
    • settlements: HABA-USA, HABA-France, HABA-UK
  • JAKO-O:

    • 1,2 million young families
    • Fit-z for kids up to 10 years
    • Qiero for humans who stay in life
    • Retail trade in Bad Rodach, Bochum, Erlangen, Freiburg, Stuttgart, Hamburg, Braunschweig, Wiesbaden
  • WEHRFRITZ:

    • for social facilities
    • 200.000 social institutions

Product development

  • 20 designers and game editors
  • Toys for HABA, JAKO-O and Wehrfritz
  • Furniture and accessories for every sales division
  • Outdoor play equipment for Wehrfritz

Marketing

  • Each sales division has its own marketing department
  • Bundling of all the synergies of the corporate family’s sales divisions

Advertising

  • Digital workflow used throughout from the photo right through to the pre-print on 40 Mac workstations
  • Our own photographic studios with picture processing
  • Access to 90,000 articles
  • 12,000 pages of catalogues and brochures
  • Advertising material in over 15 different languages

Call Center (for every sales division)

  • 160 employees
  • 3 million calls a year
  • Personally available for customers from 07.00 to 24.00 hours
  • Continual product training of our staff

IT division A total of 32 members of staff take care of:

  • Telephone system: 700 users
  • Host 2 x IBM AS/400 with 1.8 terabytes: 600 users
  • Mac network: 40 users
  • CAD network: 25 users
  • Logistics network SUN V 880
  • Internet applications: 2 x IBMP650
  • disk space: 18 terabyte
  • net user: 2 million per month

Production

  • Small parts production of wooden articles focusing on toys, approx. 40,000 active basic parts
  • Furniture production with about 30,000 active basic parts, 50,000 cupboards, 75,000 chairs, 15,000 tables
  • Outdoor play equipment with 1,500 units
  • Processing of 5,000 m3 solid wood from indigenous forests

Logistics

  • 2.2 million packages
  • Operating figures:
    • Incoming goods: 105.000 m3
    • Outgoing goods: 157.000 m3
    • Trade goods: 106.500 m3
    • Furniture: 50.500 m3
    • Carton warehouse for 40,000 cartons
    • Warehouse capacity of about 25,000 places for europallets
    • High rack storage for 5,000 europallets
    • In-house storage space of some 30,000 m²

Employees

  • 1900 employees
  • Every year we invest € 1.3 million in basic and further training
  • 100 trainees in 18 professions
  • Company-wide suggestions system
  • Staff integrated in defining targets
  • Female employees quota 60%
  • Women also in key management positions

Distribution

  • Three distribution channels: specialized trade, institutions, catalog mail order
  • Direct and indirect approach to customers
  • Soliciting new and regular customers
  • Independent commercial representatives, importers or travelling sales staff
  • Key Account Management

Purchasing

  • Procuring raw and auxiliary materials and fuels, plus overheads material
  • Commercial processing of all investment goods
  • Procuring commercial goods (internationally)
  • Designing the catalog product range

Controlling

  • Corporate controlling and early recognition of opportunities and risks
  • Top down and bottom up planning
  • Statistics systems to control achievement of targets
  • Full cost, product profitability and legal cost accounting
  • Monthly calculation of trading results